The “great stagnation” presents us with a great opportunity. It’s easier than ever to opt-out of the income-maximizing rat-race and enjoy more leisure.
If innovation has become increasingly marginal, then it’s less costly to choose to be a “threshold earner,” which Tyler Cowen defines as “someone who seeks to earn a certain amount of money and no more.” If wages go up, Cowen says, a threshold earner will choose to work less or, I would add, choose work that’s so personally fulfilling that it’s indistinguishable from leisure.
Accepting a threshold income—maybe as a journalist at a political magazine or an independent graphic artist—is easier when you know you’re not foregoing any amazing new improvements in well-being. And the vast improvements we do see today, such as access to global communications and vast amounts of information on the Internet, tend to be available for almost nothing.
As Andy Warhol said,
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
The Internet and modern media make this truer than ever. The same music, sports, movies, and HBO miniseries are available to threshold earners that are available to their high-income counterparts. The only difference might be the size of the screen they watch it on. Many persons are discovering, therefore, that above a certain income threshold, there is very little they “need” to be happy...