SO many people have gone so long without buying a new personal computer that the industry’s biggest players are trying something different: a quirky advertising campaign.

The $70 million marketing push aims to highlight how much better PCs have gotten since smartphones and tablets came along.

Rival PC makers Hewlett-Packard, Dell and Lenovo are joining forces with Microsoft and Intel to revive languishing PC sales with ads that don’t promote specific brands. They’ll be punctuated with the slogan, “PC does what?”

Tangerine Dream wrote:

SO many people have gone so long without buying a new personal computer that the industry’s biggest players are trying something different: a quirky advertising campaign.

The $70 million marketing push aims to highlight how much better PCs have gotten since smartphones and tablets came along.

Rival PC makers Hewlett-Packard, Dell and Lenovo are joining forces with Microsoft and Intel to revive languishing PC sales with ads that don’t promote specific brands. They’ll be punctuated with the slogan, “PC does what?”

Read More