A move in Britain to rebrand a national Easter egg hunt as simply an “egg hunt” to appeal to non-Christian children has drawn condemnation from the Church of England and Prime Minister Theresa May.
“This marketing campaign … highlights the folly in airbrushing faith from Easter,” said a statement from the Church of England sent to The Washington Post. A church spokeswoman told The Post that senior church leaders vehemently opposed the change.
2017 ad for the Cadbury egg hunt at National Trust properties in England.
Some 300,000 children are expected to attend this year’s hunt, held at 250 sites owned by the National Trust, a charity that promotes conservation. It partners with Cadbury, the maker of the chocolate eggs for the hunt.
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