The new Travancore Devaswom Board President, Prayar Gopalakrishnan, who took charge just two days ago has stoked up a controversy on the issue of impurity of women who, if menstruating, are not allowed to enter the Sabarimala temple, which has roused the ire of women across Kerala state.

In Kerala, Sabarimala temple authorities have long stuck to an archaic principle that militates against gender equality by denying menstruating women entry into the temple. Menstruating women are considered unclean and impure by the temple authorities.

Addressing reporters at the Kollam Press Club on 13 November, Gopalakrishnan stated that women will be permitted to Sabarimala after the invention of a machine which can scan and judge their purity, Newsminute reported.

"A time will come when people will ask if all women should be disallowed from entering the temple thourghout the year. These days there are machines that can scan bodies and check for weapons. There will be a day when a machine is invented to scan if it is the 'right time' (not menstruating) for a woman to enter the temple. When that machine is invented, we will talk about letting women inside," he said, according to Newsminute.

Blackadder wrote:The only thing impure about this story is what is going on inside the head of Prayar Gopalakrishnan. Perhaps a session of being repeatedly kicked in the testicles might stir some of his dormant brain cells into life? Fucking scumbag.

This has led to a campaign by name 'Happy To Bleed' which was launched on Saturday asking women to "to hold placards/sanitary napkins/charts saying Happy To Bleed" and post the pictures on their profiles or the campaign page "to oppose the shame game played by patriarchal society since ages."
The unique protest is also receiving great support on its Facebook page.