Posted: Dec 02, 2017 6:20 am
I'm seeing a pick-up in Leafs at the mo', but I think if electric cars are to succeed they need to sound less like they're aimed at tree-hugging, hemp rope belt-wearing, pumpkin-spiced latte-drinking, gentrifying hippies, and start aiming more at bome-headed, toxically masculine, tech-head menz too. We need names like Lightening, Spark, Amp, or AC/DC. Car companies could learn a lot from Gillette when it comes to advertising. Especially the Fusion brand.