Posted: May 02, 2012 2:53 pm
mrjonno wrote:How much should someone pay for a digital copy of something that cost £150 million to make?. Why should the consumer get to set the price
The incontrovertible fact is that is filesharing has happened. There are many ways to do it, hundreds (if not thousands) of sites on which it can be done, and legislating against them all will be impossible. This is why film companies need to embrace it - the market has moved on, like it or not, and if they don't want all of their profits to disappear then they have to roll with the punches. I am arguing this case from their perspective, not mine; irrespective of the morality of filesharing, it's extremely difficult to fight and if film studios and distributors spend all their time trying to adhere to an outmoded business model (which doesn't take filesharing into account) then they're ignoring reality, and driving themselves into the ground.
Consumers always set the price. Prices are set based on supply and demand. If people don't want to pay what things cost then they simply won't pay. It may not seem fair, but it is in fact a feature of capitalism.