Posted: Jan 13, 2020 6:36 pm
by Spearthrower
Gotta love the weasel words they were obliged to put in lest they get their arses spanked by watchdogs.

we help share the science and facts about how 100% juice can support good health.


If it can support good health, then that good health is already present prior to the addition of juice.


We want to share unbiased information on the benefits of 100% fruit juice drunk in moderation, as part of a healthy lifestyle.


Pizza can be eaten in moderation as part of a healthy lifestyle. Cake can be eaten in moderation as part of a healthy lifestyle. Beer can be drunk in moderation as part of a healthy lifestyle. Nearly anything can be consumed in moderation as part of a healthy lifestyle because it all comes down to that key term: moderation - what 'moderate' represents depends on the food item.


We don’t favour or promote specific brands or products; our role is simply to provide truthful, scientific evidence that shows how 100% fruit juice, along with its vitamins and minerals, can contribute to health and well-being.


Can contribute? Can? Not 'does'?

So in a scenario where a person never drinks water, only drinks beer and soda, if they exchange 1 glass of those a day for 100% juice then that juice is contributing to their health and well-being, albeit if only by omission of a drink worse for health and well-being.

Fucking weasels.