Posted: Jan 01, 2014 1:53 pm
by quisquose ... ation.html

The Church of England must be realistic about dwindling congregations but a good vicar can still increase the size of their flock, the Archbishop of Canterbury has said.

The Most Rev Justin Welby said the church would not find new worshippers “accidentally” and so had to set a clear target of filling more pews if it was to tackle the decline in church-going in Britain.

In comments that hinted at the language of corporate expansion, the former oil executive challenged his priests to turn the tide and draw new worshippers to the Anglican faith.

“The reality is that where you have a good vicar, you will find growing churches,” he said.

The Archbishop said an initiative to engage with new worshippers by holding services in non-traditional venues like pubs and clubs had already swollen the church’s ranks by the equivalent of two dioceses.

Oil or lies, no difference. It's all about market share.