Posted: May 20, 2010 1:03 am
shh wrote: Logotypes, that is the words, should not be in full capitals (apologies to whoever put the current one together). ALL-CAPS ARE THE VISUAL EQUIVALENT OF BEING SHOUTED AT. It's a subtlety, but logo design is about subtlety. Capitalising the first letter of each word is fine.
Ain't that just personal preference?
Famous logos like Wikipedia, Wal Mart, AOL, Sony are all caps and I'm sure at least the last 3 must have had the budget to pitch some decent logos, no?