Posted: May 20, 2010 2:59 pm
I think helvetica is perfect for that question mark/lightbulb design. Whether that's the image we want to go for is another question, but for that particular logo, I think the font choice was great.
Having said all that, I'm trying to think what sort of business it reminds me of. I'm thinking a telecommunications company, ot something like that. It's the sort of thing that would look nice on a glossy leaflet telling you about your new phone contract. I don't know how good it would look in the context of quite a busy front page or as a forum header, because it's a very clean looking logo. It's the sort of thing I'd expect to see on one of those fancy java websites, where everything you click sets of a complicated animation to actually bring you to the thing you wanted.
Having said all that, I'm trying to think what sort of business it reminds me of. I'm thinking a telecommunications company, ot something like that. It's the sort of thing that would look nice on a glossy leaflet telling you about your new phone contract. I don't know how good it would look in the context of quite a busy front page or as a forum header, because it's a very clean looking logo. It's the sort of thing I'd expect to see on one of those fancy java websites, where everything you click sets of a complicated animation to actually bring you to the thing you wanted.