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BEHAVIORAL GENETICS: An introduction to how genes and environments interact through development to shape differences in mood, personality, and intelligence This book is an introduction for non-scientists to the science of behavioral genetics and its broader ethical and social implications. Among the topics covered are how scientists explore the influence of genes and environment on behavior and how such research may challenge our understanding of human nature, personal responsibility, and equality. It is a product of a project on behavioral genetics conducted by the American Association for the Advancement of Science (AAAS) and The Hastings Center.








Highlighting major new developments in the field, this updated edition of Discovering Psychology offers high school and college students, and teachers of psychology at all levels, an overview of historic and current theories of human behavior. Stanford University professor and author Philip Zimbardo narrates as leading researchers, practitioners, and theorists probe the mysteries of the mind and body.
Based on extensive investigation and authoritative scholarship, this introductory course in psychology features demonstrations, classic experiments and simulations, current research, documentary footage, and computer animation. This series is also valuable for teachers seeking to review the subject matter. Produced by WGBH Boston with the American Psychological Association. 1990, 2001.






Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy.

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

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