Is this commercial sexist?

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Is this commercial sexist?

#1  Postby CdesignProponentsist » May 18, 2013 7:23 pm

Saw this commercial today and the obvious questions came to mind. I came to a conclusion (no) but wanted to hear your thoughts here :D

Is this video sexist?

[youtube]http://www.youtube.com/watch?v=9yt-bHnxi0U[/youtube]

Discuss...
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Re: Is this commercial sexist?

#2  Postby Reeve » May 18, 2013 7:32 pm

That's the music from the film Drive. :)
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Re: Is this commercial sexist?

#3  Postby Scarlett » May 18, 2013 7:46 pm

No, I don't think so (but then some will argue that I'm not the best judge ;) )

Giving the message that, albeit tech, women should be respected is good. It was done in a cutesy, positive way, yea it was fun and positive :thumbup:
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Re: Is this commercial sexist?

#4  Postby Made of Stars » May 18, 2013 9:02 pm

That's just weird. (The ad, that is)
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Re: Is this commercial sexist?

#5  Postby Bribase » May 18, 2013 9:41 pm

I wouldn't say so.
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Re: Is this commercial sexist?

#6  Postby CdesignProponentsist » May 18, 2013 10:32 pm

You guys are no fun :P we need some feminazis in here.
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Re: Is this commercial sexist?

#7  Postby scott1328 » May 19, 2013 12:09 am

Clearly this commercial endorses the idea that all women are slaves to the desires of men and exist only please their man.

And that women are bad drivers.

And look hot in skimpy little outfits.
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Re: Is this commercial sexist?

#8  Postby Thommo » May 19, 2013 12:44 am

I don't know if the suggestion that you can replace your girlfriend with a machine is that favorable to women, but on the other hand, what's the chances that someone takes this seriously? I'd say somewhere just shy of a snowball's chance in hell.
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Re: Is this commercial sexist?

#9  Postby LucidFlight » May 19, 2013 12:46 am

Wait, you mean the girl doesn't come with the car?
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Re: Is this commercial sexist?

#10  Postby Thommo » May 19, 2013 12:48 am

To be honest, I'd wonder whether the advertisers have very deliberately put the imagery in having concluded that pissing off enough women gets their ad placed on every web news site in the world for a much cheaper fee. I guess it's a fine art to make sure that most people don't end up taking their side.
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Re: Is this commercial sexist?

#11  Postby Evolving » May 19, 2013 6:38 am

CdesignProponentsist wrote:You guys are no fun :P we need some feminazis in here.


You rang?

<watches video>

Nope, not really.

If the gender roles were reversed, would that send the message that a woman driver needs a man to take care of it properly?
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Re: Is this commercial sexist?

#12  Postby Animavore » May 19, 2013 1:32 pm

Why?
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Re: Is this commercial sexist?

#13  Postby Doubtdispelled » May 19, 2013 1:45 pm

Evolving wrote:
CdesignProponentsist wrote:You guys are no fun :P we need some feminazis in here.


You rang?

<watches video>

Nope, not really.

If the gender roles were reversed, would that send the message that a woman driver needs a robot man to take care of it properly?

FIFY 8-)
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Re: Is this commercial sexist?

#14  Postby Evolving » May 20, 2013 4:18 pm

Animavore wrote:Why?


I haven't responded to this query yet, and it's a bit gnomic: it might mean "why would it?", and it might mean "why do you ask?"

So I'm going to answer both:

- because (and I know this is fairly weak, but bear with me and see below) of the scene at the end where the passenger of the opposite sex thinks of turning the lamppost round where the birds are sitting, so that their droppings don't damage the paint;

- because if there's a sexist interpretation whichever way round the gender roles are, it's probably not sexist either way.

The other reason why it's not sexist (and this is, I take it, Doubtdispelled's point in fixing my post for me) is because it's not about humans anyway, but robots.

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Re: Is this commercial sexist?

#15  Postby Animavore » May 20, 2013 4:21 pm

Sorry. It was just a general, "Why?" It was my response to the advert. Not your post :tehe:
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Re: Is this commercial sexist?

#16  Postby mattthomas » May 20, 2013 4:21 pm

Nope, it's just like every advert I've ever seen with the exception of the black current tango ad... It didn't make me want to buy their product.
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Re: Is this commercial sexist?

#17  Postby Fallible » May 20, 2013 4:22 pm

What about the Irn Bru ad? :grin:
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Re: Is this commercial sexist?

#18  Postby Evolving » May 20, 2013 4:24 pm

Animavore wrote:Sorry. It was just a general, "Why?" It was my response to the advert. Not your post :tehe:


More gnomic than I thought, then.

I heard the word "gnomic" on the radio this morning in the context of an item about garden gnomes, and it tickled me, and I decided to use it all day and see who understood what I meant and who thought I was strange.
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Re: Is this commercial sexist?

#19  Postby CdesignProponentsist » May 20, 2013 4:32 pm

My argument is, it is about the male condition and an unreasonable male fantasy. The female (unlike a real female) is programmed to be happy and attentive and always available sexually and is built like a brick shithouse.

The reason this isn't sexist in my opinion is that both sexes entertain unreasonable relationship fantasies. It is part of being human.
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Re: Is this commercial sexist?

#20  Postby Scarlett » May 20, 2013 4:36 pm

Fallible wrote:What about the Irn Bru ad? :grin:


The Irn Bru ads are the best ads on TV, they're brilliant! Do you get them Daaaan Saaaaaath?
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