Instant Hit: Song goes Viral on Internet

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Instant Hit: Song goes Viral on Internet

#1  Postby the_5th_ape » Nov 25, 2011 1:07 pm


[The Song] Why this Kolaveri Kolaveri Di ???!
Within a week of its release, the song had an amazing 2 million hits on YouTube, more than a million shares on Facebook and trending continuously on Twitter. The added bonus is that the lyrics, which are part Tamil and part English, are a hit with non-Tamilians as well.

This song has gone viral like crazy!! The song has worked well. It is in broken English, what is called 'Tanglish', apparently. It is hummable and the lyrics are catchy. Its targeted towards the students, but the elders have liked it as well,". The Kolaveri trend is not new to the Indian industry. Madhan Karky, lyricist of Enthiran fame, says, "Every five years, there is an upswing trend in lyrics.

On the sets of an upcoming reality show that seeks a good lyricist, contestants cited melodies as opposed to these trend numbers. The current trend in lyrics is the conversational kind of songs, with English words in them. And the fact is that the Tamil language has two and half lakh words which still have not been used in songs as yet."

ALL ABOUT THE 'SOUP SONG'

Speaking about the Kolaveri rage that has taken the Internet by storm, Dhanush who has penned the lyrics and sung it, says, "The concept for Kolaveri Di is new. I call it the 'soup song' for 'soup boys'. I came up with this term actually. A soup boy essentially means a guy who has been dumped by a girl and the soup song is a 'love failure' song which a guy sings after getting dumped. I never ever imagined that this song would become such a huge rage nationally. If someone had told me earlier that it would, I would not have believed them! I think youngsters loved this song because of several reasons. Firstly, the words that have been used in the song are words currently in trend today. Also, it's English but sung in a Tamil accent. Thus, even a Hindi-speaking or a Telugu-speaking person can understand it. Language is no bar at all. Lastly, I think any youngster can relate to the concept. He can use it to make fun of his friend or even himself! While I did give some inputs on the music for the song, the credit for music should go to Anirudh."


[youtube]http://www.youtube.com/watch?v=YR12Z8f1Dh8[/youtube]
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Re: Instant Hit: Song goes Viral on Internet

#2  Postby mattthomas » Nov 25, 2011 1:22 pm

Fuck that shit, it's all about the chocolate rain

[youtube]http://www.youtube.com/watch?v=EwTZ2xpQwpA[/youtube]
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Re: Instant Hit: Song goes Viral on Internet

#3  Postby z8000783 » Nov 26, 2011 12:07 am

I wonder how many hit it and then stayed there for less than a minute.

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Re: Instant Hit: Song goes Viral on Internet

#4  Postby Beatsong » Nov 26, 2011 12:21 am

As a card carrying opponent of the power of international capitalism, I find it heartening that the major music companies don't have a monopoly on monotonous over-hyped shite.
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Re: Instant Hit: Song goes Viral on Internet

#5  Postby the_5th_ape » Dec 06, 2011 6:00 am

mattwilson wrote:Fuck that shit, it's all about the chocolate rain

[youtube]http://www.youtube.com/watch?v=EwTZ2xpQwpA[/youtube]

Thats boring...
"Kolaveri" sounds better. Very catchy
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