It is absolutely flabbergasting that
perhaps a third – of Americans look at what he does, listen to what he says, and then think
‘Yeah, he seems like my kind of guy’
This is what is most disturbing about Trump, and other symptoms of the slide backwards towards nasty populist right wing politics in some countries in recent years (yes Brexit - I'm looking at you too).
It shows us that a significant percentage of the general population are much worse than we would like to believe, and I suspect the only thing that keeps them in the background is that until people like this surface, they think politics is boring and a lot of them don't have any interest in voting or voicing their opinions in public.
So, perhaps one solution is to keep politics as boring as possible. Otherwise you have to go to all the trouble of rousing decent people to action, to outnumber the frothy of mouth and dim of wit.