OlivierK wrote:More seriously, it's something that sites like Metacritic or Rotten Tomatoes could address by weighting the contribution of review scores from various demographics to their actual population share when calculating the aggregate rating, to give a more accurate indication of likely appeal. Such a move would have very little effect on scores for movies where there's consensus amongst various demographics on the movie's merit.
1.
Weighting scores differently based on "demographics" and even tracking "consensus amongst various demographics" I think would be impossible to sustain. What metric applies to critics who claim "mixed heritage"? What of the sensibilities of individual critics, who might feel their professional output is slighted by a perception of artificial weighting, even if it's in favor of their opinion over that of another critic? Such considerations would become part of some well-intentioned business experiment that I doubt any business would want to undertake.
2.
A much simpler model would be, a website specifically meant for highlighting a narrower pool of critics (which model already exists, and it's not RT). If RT were to adopt some kind of transparency initiative, and the skin color of critics were a crude ingredient in their model (crude because skin color does
not = relevant cultural experience), a simple thing for RT to do would be to post a photo of each critic next to their blurb (not consistently the case so far), and to reorganize the layout of their site to emphasize critical blurbs over aggregate score. Their model would be drastically changed just by doing this (possibly to their detriment) but at least the most difficult day-to-day decisions left would be about subtle changes in layout.
3.
To put it another way, weighting different critics' scores on RT differently based on skin color is as effective on the aggregate score as excluding some arbitrary percentage of critics of the 'wrong' color. They're both bound to be seen as manipulative, which is bad for business. And RT is a business.
I numbered the 3 points, because I think they can be addressed independently.
The obvious answer for the industry is the feedback loop of promoting more diverse projects, and thereby attracting more diverse interest in the movie industry. Nothing that an aggregate website can tackle honestly (or logically) beyond cosmetic design choices. And of course, they could do a better job moderating their "user" ratings. I seem to remember a time when the "user" score was relegated to below the fold.